Hi, I’m Alex Osterwalder

Innovation is my passion. For 20+ years I've helped senior leaders and startup founders better tackle the topic. I won’t rest until senior executives around the world learn How to Build Invincible Companies.

Alex Osterwalder Alex Osterwalder
2020 Alex Osterwalder_at the Desk

Business Thinker

Currently, I'm ranked No. 4 on the Thinkers50 list of management thinkers worldwide. I'm most passionate about simplifying complex challenges that today's leaders face. I invented the Business Model Canvas and other practical tools with Yves Pigneur. These are now used by millions of practitioners around the globe.

Entrepreneur

Strategyzer, the company I co-founded, provides technology-enabled innovation services to leading organizations. Clients include, but are not limited to, Colgate-Palmolive, MasterCard, or Merck. We help companies effectively and systematically manage innovation strategy, growth, and transformation.

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Speaker

I spend most of my time advising leaders on how to scale their innovation efforts and get results. They already have the assets, but lack the organizational design and innovation culture.

Author

My books include Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and High-Impact Tools for Teams. Together with my kids, I crafted Biz4Kids, a comic book to promote entrepreneurship.

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Business Thinker

I started working on innovation and business models two decades ago. First with a doctoral dissertation on business models. Then I “escaped” academia to apply and enrich my knowledge as a practitioner. My work as entrepreneur and senior leadership advisor shapes all my thinking and writing.

The Business Model Canvas

Business Model Canvas

Strategic management tool to describe how an organization creates, delivers and captures value. Initially presented in the book Business Model Generation.

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The Value Proposition Canvas

Value Proposition Canvas

Strategic management tool to design, test, build and manage products and services. Fully integrates with the Business Model Canvas.

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The Portfolio Map

Portfolio Map

A strategic management tool to simultaneously visualize, analyze and manage the business models you are improving and growing and the future business models you are searching for and testing.

Blog

Together with my team at Strategyzer, we publish blog articles weekly on the topics of Corporate Innovation, Business Strategy, Innovation Culture, and Team & Project Management. Subscribe to our Newsletter to receive our Weekly Blog directly in your inbox.

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Entrepreneur

I’m the proud co-founder and CEO of Strategyzer. We bring technology to strategy and innovation for the Global Fortune500. We launched Strategyzer after the success of bestseller Business Model Generation. That book project in itself was a crowd-funded entrepreneurial undertaking. Strategyzer is my fifth venture.

Growth Portfolio

Growth Portfolio

Build a structured Innovation Ecosystem. Systematically reduce risk and uncertainty of new business ideas. Be ready to scale a new business model in only 12 months.

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App

Innovation Management Software

Centralize your strategy and innovation workflow for better collaboration, increased transparency, and improved rate of success.

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Online Courses On Demand

Online courses on demand teach the core Strategyzer business toolkit for growth and innovation. Highly interactive, bite-sized learning experiences are engaging and challenging.

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Speaker

I love sharing our latest insights from work with the Global Fortune500. All my talks and keynotes are engaging and hands on. With senior leadership I work in intimate settings on growth strategy and execution. In conferences I engage thousands in live exercises to make innovation tangible.

Masterclasses

Multiple times a year, I facilitate Masterclasses opened to the public around Building Invincible Companies and Testing Business Ideas. During those Masterclasses, we have you discover and practice our Innovation Methodologies.

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Building Invincible Companies

Acquire the skills, tools & processes needed for world-class business strategy and innovation remotely from your home or office.

Discover the Virtual Masterclass

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Testing Business Ideas

Stop wasting time and money, and apply the tools and processes that millions of corporate innovators and entrepreneurs use to systematically reduce the risk and uncertainty of new business ideas.

Discover the Virtual Masterclass

Keynotes

I enjoy having the opportunity to deliver keynotes for large organizations and innovation conferences all around the globe.

Hire Me For a Keynote

Podcasts

  • Podcast • Superhumans At Work by Mindvalley

    The Power Of The Business Model Canvas

    February 2021

    Join the business consulting legend Alex who popularized the 1-page business model canvas during an interview with Jason Marc Campbell where we will d...

    54 min
    54 min
  • Podcast • Thinkers & Ideas

    The Invincible Company with Alex Osterwalder

    May 2020

    Alex is co-author of a new book, The Invincible Company, which decodes how some of the world’s leading companies have built superior business models a...

    29 min
    29 min
  • Podcast • Foundr Magazine Podcast with Nathan Chan

    Why Products, Technology, And Price Aren’t Enough To Keep Your Company Competitive

    May 2020

    Alex Osterwalder is primarily known for developing the Business Model Canvas, a template that helps startups develop and document new or existing busi...

    58 min
    58 min
  • Podcast • Disrupt Yourself Podcast

    Disrupt Yourself with Whitney Johnson

    April 2020

    We welcome innovation expert and one of the top-ranked thinkers in the world, Alex Osterwalder. You will hear how Alex views failure, about his mentor...

    52 min
    52 min
Author

Innovation & Business Strategy Books

My first book, Business Model Generation (2009), sold millions in almost 40 languages. Since then I led or participated in 4 more books in the Strategyzer series. All books are visual and practical and help solve key business challenges. Together with my kids I also published a business comic.